LAST RITES OR LAST STAND FOR AM RADIO?
I read recently an article online by Bobby Owsinski dealing with what many have
been thinking that sadly, the days of AM radio may be coming to a close. Here's
some of what Owsinski said:
"One of the reasons is that electric cars like the Tesla Model X or BMW i3
don't
install them since the AM reception is impossible due to the
internal electrical noise
of the car. That said, the demand for AM has
been way down as almost everywhere
in the country AM stations are almost
always at the bottom of the Arbitron ratings.
It's now the place for news, talk radio and sports, but not music. In fact, even sports
is abandoning the band for FM.
In
Europe, AM stations are being rapidly shut down on a national scale.
Norway and
Germany have discontinued all AM broadcasting, and even
perennial heavyweights
like Radio Luxembourg and Armed Forces Radio have shut down their AM signals.
In some cases, even FM may go dark as many countries opt for
Digital Audio Broadcasting instead."
Yes, how sad, that the medium that used to play the hit music,
and break the hit music-AM Radio-is on Life Support. It didn't
(or doesn't) have to be this way or this certain. In my view,
programmers, and radio people gave up trying to resuscitate a
dying entity. It just was "accepted" that AM could only survive on a diet of news, talk
or sports. Radio gave up on it's local viability that AM used to provide.
As Bobby Owsinski went on to say in his article for www.hypebot.com...
"losing
the local musical flavor of radio is a sad twist of fate that will
ultimately be bad
for musicians, artists and bands everywhere. The
cultivation of local talent and the
ability to give them that first
break will be sorely missed".
Why is it we always seem to want to discard the old and/or the out of date?
AM radio CAN be restored to it's near original form just like a '55 Chevy or a
Les Paul guitar. So, before that last gasp of air (time) for AM Radio comes, someone
step forward-maybe you-pinch it's nose, then breathe some air into it's electronic lungs..
.to let those "hits keep on a comin'" again.
Yes, the new technology is here, but it can't replace history. Technology has not
changed the shape of a clarinet, a trumpet, a violin or most guitars; or the great music
and sounds they produce.
Likewise, a radio station can't be changed by gigabytes or digital devices.
High tech also can not replace the special sound of live radio stations-AM or FM-and
the sounds they produce.
Best of all, listening to radio is FREE! No data to buy, no long contracts to sign.
In America, that's the best price of all...to be FREE. Hold off radio's requiem for now.
Stop the Last Rites! It's time to make AM radio's Last Stand.
That's my RadiOpinion...what's yours?
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