Monday, May 30, 2016

                                        RADIO....NOLO CONTENDERE??


noun, Law.
1.
(in a criminal case) a defendant's pleading that does not admit guilt but subjects him or her to punishment as though a guilty plea had been entered, the determination of guilt remaining open in other proceedings.
MANY PEOPLE CALL THIS A"NO CONTEST" PLEA. AS IT APPLIES TO RADIO,

IN MY VIEW, IT MEANS "NO CONTESTS" PERIOD. WHERE HAVE ALL THE 

EXCITING CONTESTS GONE? IT APPEARS THAT THE RADIO CORPORATIONS

OF TODAY HAVE ABANDONED THEM..JUST AS THEY HAVE THE DISC JOCKEY

OR AIR TALENT. BACK IN MY ERA OF THE 50'S, 60'S AND ; 70'S, THE AIR WAVES

WERE ALIVE WITH EXCITEMENT OF BIG GIVEAWAYS AND LISTENER INVOLVED

CONTESTS. STATIONS I WORKED OR PROGRAMMED NOT ONLY HAD ONE MAIN

CONTEST, BUT EACH D.J. HAD HIS/HER OWN INDIVIDUAL SMALLER CONTESTS,

AND WE WERE PROMOTING ANOTHER BIG CONTEST COMING NEXT! THIS

WAS THE TIME HONORED WAY TO ATTRACT LISTENERS AND KEEP THEM FROM

TUNING TO YOUR COMPETITION. IT ALSO WAS AN EFFECTIVE WAY TO IMPROVE

SALES AND ATTRACT ADVERTISERS AS WELL.  SMALL WONDER THAT THE

RADIO STATIONS OF TODAY ARE ATTRACTING FEWER LISTENERS EACH YEAR.

NO WONDER THAT REVENUES ARE DOWN MAKING BANKRUPTCY OR A

"RESTRUCTURING" INEVITABLE. RADIO CONTEST HISTORY IS AWASH WITH

TREASURE HUNTS OF VARYING DEGREES OF CASH & PRIZES, SEVEN CAR

GIVEAWAYS, THE MILLIONAIRE, AND OF COURSE JACK McCOYS' PRODUCTION

MARVEL THE LAST CONTEST. WHAT SIZZLE. WHAT PAZAZZ!! TODAY, RADIO

CAN'T SEEM TO BE CLEVER ENOUGH TO GET BEYOND CONCERT TICKET

GIVEAWAYS TO CALLER NUMBER 8, ETC. SOON, THE RADIO LISTENER WILL

BE SUBJECTED TO "ALL VOICE TRACK ALL THE TIME". YES, JUDGEMENT

DAY IS COMING FOR THE BROADCAST INDUSTRY. THIS LACK OF CARING AND

/OR CREATIVE COMMITMENT TO IT'S AUDIENCE WILL MOST CERTAINLY LEAD

TO DEAD AIR ACROSS THE DIAL...THE ULTIMATE PUNISHMENT FOR THOSE

WHO DO NOT ADMIT GUILT, BUT INSTEAD, PLEAD NOLO CONTENDERE. 

THAT'S MY RADIOPINION...WHAT'S YOURS?
 



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