DOWNLOADS? RADIO'S DOWNFALL??

RADIO. IT IS WHAT IT IS. NOT WHAT SOME WOULD LIKE IT TO BE- OR BECOME. IT'S

AMAZING HOW MANY PUNDITS AND OBSERVERS WANT RADIO TO MORE LIKE THE

INTERNET. YES, WE'RE ALL TRYING TO ATTRACT MANY OF THE SAME PEOPLE TO

LISTEN TO OUR OFFERINGS, BUT THERE IS A DIFFERENCE. WE'RE BOTH MEDIA, BUT

THE DELIVERY MECHANISM IS MUCH DIFFERENT. ONE IS FREE, THE OTHER IS PAID

FOR. ONE ARRIVES AT YOUR EARS VIA FREQUENCY WAVES, THE OTHER THROUGH

HARD WIRES,CABLE AND OTHER EQUIPMENT. SO, THE FIRST CHOICE MENTIONED IS

RADIO, THE OTHER(LATTER)CHOICE IS THE INTERNET. ONE COULD REPLACE THE

OTHER, BUT THEY CAN NEVER BE ONE AND THE SAME. BOTH MEDIA...DIFFERENT

VEHICLES. JUST AS AIRPLANES, BOATS AND TRAINS ARE ALL TRANSPORTATION, 

BUT DIFFERENT VEHICLES & DIFFERENT WAYS TO GET TO WHERE YOU'RE GOING.

ONE COULD REPLACE THE OTHERS, OR BECOME MORE PREFERRED OVER OTHERS,

BUT THEY CAN NEVER BE ONE AND THE SAME. COMMON SENSE. WHY IS IT THAT

SO MANY INDUSTRY PEOPLE WANT TO MAKE RADIO INTO AN INTERNET SOURCE.

CAN'T HAPPEN. SHOULDN'T HAPPEN. RADIO MUST VIE IN THE MARKETPLACE OF

IDEAS AND COST EFFECTIVENESS TO BE THE MOST PREFERRED MEDIA OVER ALL

OTHER SOURCES. IF THE PRODUCT IS BETTER, AND THE COST IS MUCH BETTER,

THERE SHOULD BE SOLID COMPETITION FOR THE LARGEST AUDIENCE. AT LEAST

THAT'S THE WAY I THINK. THE PROBLEM TODAY IS, THE RADIO INDUSTRY LEADERS

WANT TO GIVE UP OR GIVE IN TO THE FASTER GROWING INTERNET COMPETITORS.

IT'S THE PRODUCT AND PRESENTATION OF THAT PRODUCT IS WHAT REALLY

MATTERS. PUT REAL PROFESSIONAL'S ON THE AIR, PROGRAM IT FOR MASS APPEAL

OR A DESIRED AUDIENCE, AND THE LISTENER WILL FIND YOU, JUST AS YOU FOUND

THIS PAGE. THE LISTENER-LIKE THE SHOPPER-IS ALWAYS LOOKING FOR THE BEST

PRODUCT AT THE BEST PRICE AND AT THE EASIEST TO FIND VENUE. WE IN RADIO

HEARD THE SAME OLD "THE SKY IS FALLING" SCARE SCENARIOS WHEN TELEVISION

CAME INTO PLAY. NOT ONLY DID RADIO SURVIVE IT'S VISUAL COMPETITOR, IT

THRIVED. THERE IS HOPE RADIO FRIENDS. IT JUST TAKES THOSE WITH COURAGE

TO MAKE BROADCASTING OVER THE AIR ALIVE, LIVE AND FUNDAMENTALLY

SOUND AGAIN. THAT'S MY RADIOPINION, WHAT'S YOURS?