*** This is a re-post of my 2007Opinion.
NOW IS THE TIME FOR ALL GOOD RADIO MEN.....
To come to the aid of our Medium. The time is right for a "takeover". That’s right, our medium has been stagnant far too long. Every day we read of complainers, whiners, doomsayers, and nostalgic ramblings; but no ACTION! I’ve been guilty of this myself. The accent has been on the negative instead of the positive. How can we "take back" our Medium of Radio? It requires only
one positive person per market to start. He or she can just decide, today, to make his or her station fundamentally sound. Get back to the basics of broadcasting: to entertain and to inform. Above all, be LOCAL. Also, get back to the idea of mass appeal programming. Let’s also lobby our PD’s, GM’s, and owners of this concept. We must also continue to lobby, write and/or call
the FCC (the Futile Communications commission) to stop the mergers and corporate takeovers. Tell all who will listen that we want more local ownership and programming once again. Those in the Union stations, let AFTRA know. Ask what they’ve done to save jobs from being lost to voice track machines. We need people to talk to people-LOCALLY. What a concept!
All of us must stop worrying about so-called "competition" from ipods, cell phones, mp3s, satellite stations and the Internet. Too long Radio has been in a defensive mode. Now is the time to go on the offensive! Radio has beat back previous challenges such as television, the Walkman, MTV, cassettes, 8-track players & Jukeboxes.. AM radio has survived the FM challenge. Radio will survive the latest technological upstarts as well. We just have to do what we do best. Entertain and Inform on a LOCAL level. And have faith. Faith in a FREE medium for a Free society. Remember, Faith without action is dead! Let’s rekindle the fire that once was great Radio. It only takes a spark. Any spark plugs out there? Well, now is the time to stand up and be counted.
That’s my RadiOpinion, what’s yours? gary.allyn@gmail.com
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